With more than 20 years of experience in B2C and B2B marketing, Paolo Baldriga has a deep knowledge of the banking, telecommunications and retail sectors, with a particular focus on loyalty projects, digital transformation, payments and marketing based on Artificial Intelligence.
With a degree in Statistical and Economic Sciences and a master’s degree in Finance, Paolo began his career holding Marketing Manager roles in TIM, Vodafone and Sky, thanks to which he acquired leading skills in digital and data-driven marketing strategies in the telecommunications sector.

He continued his professional development path working as Head of Marketing Data Service for Wind3, Head of Marketing for Ansa and Cornerbank (Lugano – Switzerland). From 2010 to 2018 he worked in PosteItaliane as Head of Communication, Loyalty and Partnership.
Before joining OCTO, from 2020 to 2022 Paolo was VP Loyalty, CRM, Analytics and Customer Experience at MediaMarktSaturn (Ingolstadt – Germany) and finally at Reworth (Mexico City) as Senior Advisor.
Paolo is also co-founder and CMO of the innovative start-up DOYOUCOACH – the first Italian online coaching platform.
In OCTO he holds the role of Chief Marketing Officer reporting directly to the CEO.